Swedish fintech firm Klarna will be the exclusive provider of buy now, pay later loans for Walmart, taking a coveted partnership away from rival Affirm, CNBC has learned.

Klarna, which just disclosed its intention to go public in the U.S., will provide loans to Walmart customers in stores and online through the retailer’s majority-owned fintech startup OnePay, according to people with knowledge of the situation who declined to be identified speaking about the partnership.

OnePay, which updated its brand name from One this month, will handle the user experience via its app, while Klarna will make underwriting decisions for loans ranging from three months to 36 months in length, and with annual interest rates from 10% to 36%, said the people.

The new product will be launched in the coming weeks and will be scaled to all Walmart channels by the holiday season, likely leaving it the retailer’s only buy now, pay later option by year-end.

The move heightens the rivalry between Affirm and Klarna, two of the world’s biggest BNPL players, just as Klarna is set to go public. Although both companies claim to offer a better alternative for borrowers than credit cards, Affirm is more U.S.-centric and has been public since 2021, while Klarna’s network is more global.

Shares of Affirm fell 13% in morning trading Monday.

The deal comes at an opportune time for Klarna as it readies one of the year’s most highly anticipated initial public offerings. After a dearth of big tech listings in the U.S. since 2021, the Klarna IPO will be a key test for the industry. The firm’s private market valuation has been a roller coaster: It soared to $46 billion in 2021, then crashed by 85% the next year amid the broader decline of high-flying fintech firms.

CEO Sebastian Siemiatkowski has worked to improve Klarna’s prospects, including touting its use of generative artificial intelligence to slash expenses and headcount. The company returned to profitability in 2023, and its valuation is now roughly $15 billion, according to analysts, nearly matching the public market value of Affirm.

The OnePay deal is a “game changer” for Klarna, Siemiatkowski said in a release confirming the pact.

“Millions of people in the U.S. shop at Walmart every day — and now they can shop smarter with OnePay installment loans powered by Klarna,” he said. “We look forward to helping redefine checkout at the world’s largest retailer — both online and in stores.”

As part of the deal, OnePay can take a position in Klarna. In its F-1 filing, Klarna said it entered into a “commercial agreement with a global partner” in which it is giving warrants to purchase more than 15 million shares for an average price of $34 each. OnePay is the partner, people with knowledge of the deal confirmed.

For Affirm, the move is likely to be seen as a blow at a time when tech stocks are particularly vulnerable. Run by CEO Max Levchin, a PayPal co-founder, the company’s stock has surged and fallen since its 2021 IPO. The lender’s shares have dipped 18% this year before Monday.

Affirm executives frequently mention their partnerships with big merchants as a key driver of purchase volumes and customer acquisition. In November, Affirm’s chief revenue officer, Wayne Pommen, referred to Walmart and other tie-ups including those with Amazon, Shopify and Target as its “crown jewel partnerships.”

An Affirm spokesman had this statement: “We win business when merchants want superior performance and maximum value, given our underwriting and capital markets advantages. We will continue our long-term strategy of competing on our products and entering into sustainable partnerships.”

The deal is no less consequential to Walmart’s OnePay, which has surged to a $2.5 billion pre-money valuation just two years after rolling out a suite of products to its customers.

The startup now has more than 3 million active customers and is generating revenue at an annual run rate of more than $200 million.

As part of its push to penetrate areas adjacent to its core business, Walmart executives have touted OnePay’s potential to become a one-stop shop for Americans underserved by traditional banks.

Walmart is the world’s largest retailer and says it has 255 million weekly customers, giving the startup — which is a separate company backed by Walmart and Ribbit Capital — a key advantage in acquiring new customers.

Last year, the Walmart-backed fintech began offering BNPL loans in the aisles and on checkout pages of Walmart, CNBC reported at the time. That led to speculation that it would ultimately displace Affirm, which had been the exclusive provider for BNPL loans for Walmart since 2019.

OnePay’s move to partner with Klarna rather than going it alone shows the company saw an advantage in going with a seasoned, at-scale provider versus using its own solution.

OnePay’s push into consumer lending is expected to accelerate its conversion of Walmart customers into fintech app users. Cash-strapped consumers are increasingly relying on loans to meet their needs, and the installment loan is seen as a wedge to also offer users the banking, savings and payments features that OnePay has already built.

Americans held a record $1.21 trillion in credit card debt in the fourth quarter of last year, about $441 billion higher than balances in 2021, according to Federal Reserve Bank of New York data.

“It’s never been more important to give consumers simple and convenient ways to access fair credit at the point of sale,” said OnePay CEO Omer Ismail. “That’s especially true for the millions of people who turn to Walmart every week for everything.”

Next up is likely a OnePay-branded credit card offered with the help of a new banking partner after Walmart successfully exited its partnership with Capital One.

“We’re looking forward to going down this new path where not only can they provide installment credit … but also revolving credit,” Walmart CFO John David Rainey told investors in June.

— CNBC’s MacKenzie Sigalos and Melissa Repko contributed to this report.

LONDON — Artificial intelligence that can match humans at any task is still some way off — but it’s only a matter of time before it becomes a reality, according to the CEO of Google DeepMind.

Speaking at a briefing in DeepMind’s London offices on Monday, Demis Hassabis said that he thinks artificial general intelligence (AGI) — which is as smart or smarter than humans — will start to emerge in the next five or 10 years.

“I think today’s systems, they’re very passive, but there’s still a lot of things they can’t do. But I think over the next five to 10 years, a lot of those capabilities will start coming to the fore and we’ll start moving towards what we call artificial general intelligence,” Hassabis said.

Hassabis defined AGI as “a system that’s able to exhibit all the complicated capabilities that humans can.”

“We’re not quite there yet. These systems are very impressive at certain things. But there are other things they can’t do yet, and we’ve still got quite a lot of research work to go before that,” Hassabis said.

Hassabis isn’t alone in suggesting that it’ll take a while for AGI to appear. Last year, the CEO of Chinese tech giant Baidu Robin Li said he sees AGI is “more than 10 years away,” pushing back on excitable predictions from some of his peers about this breakthrough taking place in a much shorter timeframe.

Hassabis’ forecast pushes the timeline to reach AGI some way back compared to what his industry peers have been sketching out.

Dario Amodei, CEO of AI startup Anthropic, told CNBC at the World Economic Forum in Davos, Switzerland in January that he sees a form of AI that’s “better than almost all humans at almost all tasks” emerging in the “next two or three years.”

Other tech leaders see AGI arriving even sooner. Cisco’s Chief Product Officer Jeetu Patel thinks there’s a chance we could see an example of AGI emerge as soon as this year. “There’s three major phases” to AI, Patel told CNBC in an interview at the Mobile World Congress event in Barcelona earlier this month.

“There’s the basic AI that we’re all experience right now. Then there is artificial general intelligence, where the cognitive capabilities meet those of humans. Then there’s what they call superintelligence,” Patel said.

“I think you will see meaningful evidence of AGI being in play in 2025. We’re not talking about years away,” he added. “I think superintelligence is, at best, a few years out.”

Artificial super intelligence, or ASI, is expected to arrive after AGI and surpass human intelligence. However, “no one really knows” when such a breakthrough will happen, Hassabis said Monday.

Last year, Tesla CEO Elon Musk predicted that AGI would likely be available by 2026, while OpenAI CEO Sam Altman said such a system could be developed in the “reasonably close-ish future.”

Hassabis said that the main challenge with achieving artificial general intelligence is getting today’s AI systems to a point of understanding context from the real world.

While it’s been possible to develop systems that can break down problems and complete tasks autonomously in the realm of games — such as the complex strategy board game Go — bringing such a technology into the real world is proving harder.

“The question is, how fast can we generalize the planning ideas and agentic kind of behaviors, planning and reasoning, and then generalize that over to working in the real world, on top of things like world models — models that are able to understand the world around us,” Hassabis said.”

“And I think we’ve made good progress with the world models over the last couple of years,” he added. “So now the question is, what’s the best way to combine that with these planning algorithms?”

Hassabis and Thomas Kurian, CEO of Google’s cloud computing division, said that so-called “multi-agent” AI systems are a technological advancement that’s gaining a lot of traction behind the scenes.

Hassabis said lots of work is being done to get to this stage. One example he referred to is DeepMind’s work getting AI agents to figure out how to play the popular strategy game “Starcraft.”

“We’ve done a lot of work on that with things like Starcraft game in the past, where you have a society of agents, or a league of agents, and they could be competing, they could be cooperating,” DeepMind’s chief said.

“When you think about agent to agent communication, that’s what we’re also doing to allow an agent to express itself … What are your skills? What kind of tools do you use?” Kurian said.

“Those are all elements that you need to be able to ask an agent a question, and then once you have that interface, then other agents can communicate with it,” he added.

Nvidia CEO Jensen Huang downplayed the negative impact from President Donald Trump’s tariffs, saying there won’t be any significant damage in the short run.

“We’ve got a lot of AI to build … AI is the foundation, the operating system of every industry going forward. … We are enthusiastic about building in America,” Huang said Wednesday in a CNBC “Squawk on the Street” interview. “Partners are working with us to bring manufacturing here. In the near term, the impact of tariffs won’t be meaningful.”

Trump has launched a new trade war by imposing tariffs against Washington’s three biggest trading partners, drawing immediate responses from Mexico, Canada and China. Recently, Trump said he would not change his mind about enacting sweeping “reciprocal tariffs” on other countries that put up trade barriers to U.S. goods. The White House said those tariffs are set to take effect April 2.

“We’re as enthusiastic about building in America as anybody,” Huang said. “We’ve been working with TSMC to get them ready for manufacturing chips here in the United States. We also have great partners like Foxconn and Wistron, who are working with us to bring manufacturing onshore, so long-term manufacturing onshore is going to be something very, very possible to do, and we’ll do it.”

Shares of Nvidia have fallen more than 20% from their record high reached in January. The stock suffered a massive sell-off earlier this year due to concerns sparked by Chinese artificial intelligence lab DeepSeek that companies could potentially get greater performance in AI on far-lower infrastructure costs. Huang has pushed back on that theory, saying DeepSeek popularized reasoning models that will need more chips.

Nvidia, which designs and manufactures graphics processing units that are essential to the AI boom, has been restricted from doing business in China due to export controls that were increased at the end of the Biden administration.

Huang previously said the company’s percentage of revenue in China has fallen by about half due to the export restrictions, adding that there are other competitive pressures in the country, including from Huawei.

The Federal Trade Commission is going after an e-commerce company that allegedly took millions of dollars from consumers as part of a “passive income” scheme, which spun up Amazon storefronts on their behalf and promised “insane returns” that were higher than the stock market.

The FTC said Tuesday it filed a lawsuit against the company, called Click Profit; its co-founders Craig Emslie and Patrick McGeoghean; and two other business associates. It also asked a judge to bar the parties from doing business temporarily.

The case is the latest example of the FTC cracking down on e-commerce “automation” services. These companies launch and manage online storefronts on behalf of clients, who pay money for the services and the promise of earning tens of thousands of dollars in “passive income.” The companies often make extravagant claims about potential earnings and the use of artificial intelligence technology to guarantee profits. Despite their assurances, consumers frequently end up losing money.

Click Profit, which also operated under the names FBALaunch, Automation Industries and PortfolioLaunch, promised investors they would “build you a massively profitable e-commerce store from the ground up” by selling products on Amazon, Walmart and TikTok, according to the FTC.

The company charged consumers between $45,000 to $75,000 for the initial investment, plus an additional $10,000 or more to pay for inventory, the FTC alleged in its complaint, which was filed in the U.S. District Court for the Southern District of Florida. Click Profit took up to 35% of any profits from their customers’ stores, the complaint states.

The company claimed the business opportunity was “safe, secure and proven to generate wealth,” according to marketing materials referenced in the FTC’s complaint. They posted screenshots of purportedly successful Amazon storefronts, including one they claimed generated product sales of over $540,000 in one month.

Emslie often appeared in TikTok videos and other online ads to pitch prospective consumers. In one ad, he said that “the stock market, real estate or precious metals will never be able to offer you” the level of security offered through investing in Click Profit, according to the FTC’s complaint. Other TikTok videos show him appearing alongside an image of Warren Buffett while “fanning himself” with wads of cash, per the complaint.

Click Profit talked up its expertise by claiming it had product sourcing partnerships with legitimate brands, including Nike, Disney, Dell, Colgate and Marvel, the complaint alleges. It also claimed to have spent $5 million to build a “super computer” and other AI technologies to locate the “most profitable products,” claiming the super computer had generated “around $100 million in sales,” per the complaint.

The company even implied that investors’ online store could be bought out by venture capital firms connected with Click Profit “at a 3-6x multiple,” the FTC alleged.

“In reality, the highly touted AI technology and brand partnerships do not exist, and the promised earnings never materialize,” the FTC said in its complaint.

Amazon suspended or terminated about 95% of Click Profit’s stores after they violated Amazon’s seller policies, the FTC alleged. After accounting for Amazon’s fees, more than one-fifth of Click Profit’s stores on the platform earned no money at all, while another third earned less than $2,500 in gross lifetime sales, the FTC stated.

As a result, most consumers were unable to recoup their investments and “some are saddled with burdensome credit card debt and unsold products,” according to the FTC, which also said that Click Profit often refused to refund victims their investments and threatened them with legal action if they posted publicly about their experience.

One unnamed consumer mentioned in the lawsuit invested “his life’s savings” in Click Profit and was later terminated as a client “with nothing to show for his payments,” the complaint states. He posted a negative review online and was allegedly approached by Emslie’s attorney, who threatened to sue the consumer and “take everything he and his wife owned,” per the complaint.

The consumer took the reviews down, then asked Emslie whether he could receive a partial refund, according to the FTC.

“The attorney told the consumer that Emslie had responded, ‘F*** off,’” the FTC alleged.

Representatives for Emslie and Click Profit didn’t immediately respond to a request for comment.

The FTC alleges Click Profit violated the FTC Act, the Consumer Review Fairness Act and the Business Opportunity Rule. It seeks to permanently prohibit Click Profit from doing business, as well as monetary relief for the victims.

The Metropolitan Transit Authority will stop selling and refilling those formerly-ubiquitous MetroCards by the end of the year in favor of the OMNY system, MTA Chair and CEO Janno Lieber told Crain’s New York Business Wednesday.

MetroCards have been around since 1994, but now seem destined to go the way of the subway token, which stopped being used in 2003.

MTA officials previously said they planned to say goodbye to MetroCards in 2027, but now have provided an estimated date when they will stop selling and filling the cards, and that’s at the end of 2025.

OMNY’s popular tap-and-go system has been around since 2019 and the service includes the ability to tap your phone to pay to purchase an OMNY tap card that passengers can buy and reload.

Commuters will still be able to use their existing MetroCards with whatever funds they have on them until sometime in 2027.